In short: e-commerce fulfillment is a crucial part of the buyer’s journey. Thus, it’s important to develop a strong fulfillment strategy that will keep your customers coming back for more. But to do that, it’s helpful to take a look at exactly what e-commerce fulfillment is.
Of course, we all know that not every order will come with free shipping. Yet, online shoppers find limited reasons to pay for free shipping. Thus these online shopper reasons are instructive and can help retailers know when these fees are deemed acceptable among the online community. Simply wanting the product is highest on the list for 41% of respondents. 32% look at the cost of the order and, if palatable, will pull the trigger. Knowing they can’t meet the threshold in the cart was a factor for 26%. In the same vein, 19% paid for shipping when receiving a product discount greater than shipping. And let’s face it, with private label products, there may only be one choice for buying a product. Lastly, fast matters and 18% of those surveyed wanted same-day delivery.