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Another study, which was conducted by UPS and Comscore, found that online customers abandon their shopping carts due to shipping issues 5 out of 8 times. It found that many consumers only load their cart to compare shipping costs with other retailers, while others abandoned their order because they did not have enough to qualify for free shipping. For another large group, the estimated shipping time was too long.
Besides significantly improving inventory availability to fulfill online orders, Best Buy has said ship-from-store boosts margins because exposing clearance inventory to both retail and online customers spreads markdown risks. The need to reallocate inventories is also lessened. Finally, ship-from-store promises to speed shipments to nearby customers, a feat expected to support same-day delivery.