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The e-commerce fulfillment methods that you choose can make or break your business. Customers want their online orders to be fulfilled as quickly as possible, with frequent and clear status updates along the way. Failure to fulfill and ship orders in a timely manner or inform customers about issues or delays could cause you to lose customers to competitors who can better meet their needs. Delight them, however, and you’ve just earned yourself a loyal customer and maybe a word-of-mouth recommendation or two!

US-based e-commerce distribution specialist Rakuten Super Logistics (RSL) recently celebrated its 20th anniversary as a national, full-service third-party logistics provider, marking the occasion with the launch of a new service, Xparcel Expedited.

“RSL works collaboratively with its clients to assess their fulfillment and shipping needs and leverage RSL’s facility and carrier network in the most effective manner possible to meet consumer demand,” Manzione added. “RSL’s newest product, Xparcel Expedited, is a groundbreaking, cost-effective shipping solution that provides two- to five-day transit times with lower costs, allowing small to mid-size e-commerce retailers to compete with larger brands.”

It will be interesting to see if the changes and improvements in inventory turn compensate for the reduced customer experience, increased labor and inefficiencies inherent in trying to do two things with a single store location.

Based on service types, the global market has been further divided into warehousing & storage fulfillment services, bundling fulfillment services, shipping fulfillment services, and others. The shipping fulfillment service segment led the market and accounted for the maximum share of more than 35.6% of the global revenue in 2021. The trade liberalization policies and cross-border shipment agreements have resulted in increased trade and shipping activities. With the proliferation of the e-commerce industry, e-commerce companies prefer to outsource shipping services to third-party service providers and concentrate on other key business operations.

I agree with Gajendra that it would be interesting to see the correlation between online and in-store sales based on which of these tactics stores are employing.

Seamless fulfillment involves not only choosing the right providers for the job but also keeping customers in the loop about their order’s real-time status or any hiccups. Because, let’s face it, hiccups are unavoidable: 11% of deliveries face delays or other issues. But that’s where your stellar customer service will come into play. A little transparency, effort, and understanding will go a long way to improving the post-purchase experience and ensuring brand loyalty.

Carriers offer shipping calculators on their websites so you can get an accurate idea of shipping costs in the U.S. or abroad. Take a look at major shipping carriers like USPS, FedEx, DHL, or UPS to see which option works best for you.