RSL offers order fulfillment services including pick/pack, kitting, returns, and freight services. In 2001, RSL began as Webgistix with a single warehouse and the mission to provide eCommerce retailers with fast, accurate, and cost-effective order fulfillment services. In 2013, Rakuten Group, Inc. acquired Webgistix, enabling RSL to grow over the next eight years. RSL has now grown to 15 warehouses nationwide enabling a 2-day delivery network using ground services. In 2019, Rakuten Group, Inc. acquired FirstMile and IFS360, a Salt Lake City, UT based eCommerce parcel carrier company.
When looking at the Amazon Prime members versus their non-Amazon counterparts, we saw significant gaps in behavior in wanting same-day delivery (35% vs. 6%). Meanwhile, most of the cost elements were not significant. The fact that a product was also only available on one site saw a 13% gap between Amazon Prime members and those without Prime memberships. We saw that those who weren’t Prime members were 8% less likely than Prime members to buy a product that didn’t have free shipping if they really wanted it, which is often the determining factor.