What Is Customer Order Fulfillment

Of course, we all know that not every order will come with free shipping. Yet, online shoppers find limited reasons to pay for free shipping. Thus these online shopper reasons are instructive and can help retailers know when these fees are deemed acceptable among the online community. Simply wanting the product is highest on the list for 41% of respondents. 32% look at the cost of the order and, if palatable, will pull the trigger. Knowing they can’t meet the threshold in the cart was a factor for 26%. In the same vein, 19% paid for shipping when receiving a product discount greater than shipping. And let’s face it, with private label products, there may only be one choice for buying a product. Lastly, fast matters and 18% of those surveyed wanted same-day delivery.

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We then inquired, “What percentage of your online orders over the past 6 months have included free shipping, outside of those placed on Amazon.com?” Revisiting past numbers, we see that shoppers consistently seek out free shipping when shopping online.

Savvy retailers understand their distribution opportunities. They can see the benefit of having local distribution (in-store) versus a distribution center. In some markets it may make sense to have one over the other.

When choosing an e-commerce fulfillment provider, the three main factors to consider are cost, speed, and customer experience. Customers expect their orders to arrive as quickly as possible, but you also don’t want to greatly reduce your profit margin by absorbing over-the-top shipping costs. You also want to provide a good customer experience, and failing to do so could cost you lost customers. That’s why it’s crucial to find a happy medium between costs, speed, and customer expectations.

A proprietary algorithm that shops national and regional carriers to find the best combination of price and service for every package shipped. We can pick and ship kitted SKUs, allowing you to increase order value. Our team will put together a plan for kitting and assembly that works for you.

“At Market America, we don’t like the ‘I’ve always done it this way’ mentality. We want to be on the cutting edge of the technology that’s going to help us improve our overall operations. The biggest challenge any warehouse management system has is people. This new technology allows us to have employees adequately trained — leading to more knowledgeable and efficient employees,” said Sullivan.

Other options include a limited liability company (LLC) or a corporation. A corporation is a separate legal entity that has limited liability and is taxed on its profits. Choosing an LLC or a corporation can protect you from personal liability, which can be an important benefit if you are running an online retail business.