Rsl
As the Target executive says in the Wall Street Journal article, everybody has a lot to learn this year, especially when layered on top of BOPIS initiatives and healthy store traffic to begin with. If store-level employees are picking and staging, who is providing service for the in-store shopper? My guess? Not enough folks.
Over the years, surveys from Digital Commerce 360 and Bizrate Insights have shown the importance of free shipping to online shoppers. As recently as January 2022, we asked 1,108 online shoppers about the attributes or conditions most likely to lead them to place an order on a retailer’s website. Free shipping topped the list at 76%. That’s even higher than the right price (73%), in-stock products (54%) and product selection and trust in the brand (tied at 53%).